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If you like the types of partnerships profiled here, features over 10,000 partnerships and 2,000 TV spots from past programs. VIP Members can access these additional promotional programs from Disney and many more:Ĭheck back throughout the month of December as our Last Call 20in20 countdown will celebrate partnership activities from some of the year’s biggest Film, TV, Music, Gaming, and Non-Profit Organizations! In addition to these programs, has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships. We hope you’ve enjoyed this dive into the promotions from Walt Disney Studios Licensed Product, Branded Content, On-Pack The Mulan Warrior Green Tea was promoted on Republic of Tea‘s website as well as on their official social media channels by encouraging customers to enjoy a tea-centered watch party of the film. The branded tea had flavors of ripe strawberries and a touch of vanilla that could be enjoyed either hot or cold. Disney collaborated with Republic of Tea to celebrate Mulan with the Mulan Warrior Green Tea. Walt Disney Studios partnered with The Republic of Tea to celebrate the release of Mulan. Walt Disney Studios also promoted Mulan through a partnership in the beverage category.
Program Timing: September 2020 The Republic of Tea: Beverage & Movie Partnership Licensed Product, Branded Content, Collectible It launched prior to the film’s debut in September 2020. The promotion was aimed at Adult, Teen and Tweens age groups. The entire collection was available online at Colourpop‘s website as well as in select stores. All items that comprised the collection featured custom-branding that pulled design elements from the movie. The Mulan | Colourpop collection included an array of items such as lipstick, pressed powder blushes and more. The partnership consisted of a collection of branded makeup products inspired by the film. To celebrate the release of Mulan, Walt Disney Studios collaborated with Colourpop on a multi-faceted movie marketing partnership. Colourpop: Makeup & Movie Marketing Partnership Today we’re going to focus on the marketing partnerships Walt Disney Studios was able to put together with Colourpop and The Republic of Tea.
Despite not receiving a full theatrical release, Mulan still benefitted immensely from the movie marketing partnerships launched prior to the release adjustment.
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One such blockbuster was Walt Disney Studios‘ live-action Mulan which, through the flexibility of the studio, was eventually released on the Disney Plus streaming platform for an additional fee. The theatrical industry felt the impact of the pandemic, with theaters closing and people unable to congregate-however, promotions for tentpole blockbusters were already well underway. Walt Disney Studios and Disney Plus release of Mulan – September 2020 Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year’s biggest promotional properties! Each day throughout the holiday season, we will feature a dive into the major promotions put together to support the release of one of the past year’s biggest properties.
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